Lifesum Work
As the sole copywriter at Lifesum, all written work either came from me, or had to be sent to me for final approval from PR or the UX team. Each piece shown here is copy I owned and wrote. There are examples of long-form videos, UX signup flows, and general marketing collateral. Alongside the marketing team, I would strategize the messaging and execution to then go hide away in an office and churn out more than was required. Additionally, I redeveloped our brand's tone of voice from the ground up and hosted a meeting for C-level members to explain the new direction.
Works
To the left, we have a magazine article I wrote for Lifesum to be featured in Better Body as well as ads for our Climatarian Diet. Below showcases a video script I wrote for our big summer campaign as well as some social and email examples.
Additional Works
